Enviromental Graphics, Visual identity
There are Yes shops dotted all over the city selling useful and essential everyday items. Water, tickets, coffee, and sweets as well as kitchen towel and fresh milk are available at Yes 24 hours a day. The shops requested the design of their interiors.
We suggested a general concept along with individual schemes for each separate shop going forward, to correspond with their promotional campaigns and sales policy. The aim was to create an environment that wasn’t just nice, but unexpectedly pleasant and optimistic, making people smile spontaneously and tempting them back. On the walls, bright colours on a neutral background displayed messages, slogan and images, with the object of the design being the shop items.
(Although the project was implemented as a pilot in one shop, it did not go ahead.
However, a new range of images was generated).