Softway | 2010

Softway | 2010
Logo Design

The company Softway develops specialized software to meet the needs of shipping companies. Their digital applications aim to ensure excellent data transfer management.

The company logo was designed as two circles joined together and clearly references the world maps of the 17th century, the golden age of Dutch cartography. The sight of them creates the impression of looking at both sides of the globe at once, while the wavy lines in shades of blue reference shipping, technology and outward facing communication.