Mat

Mat
Branding, Logo Design,
Identity Design

MAT is a small manufacturing and trading company of jewelry and female accessories that embrace and enhance women's beauty. The brand name derives from the owner's name, connoting at the same time the chess position that determines the winner.

The logo is defined by its typographic characters, specially designed for the company. Their uniqueness reflects the uniqueness of the products, as well as the women who choose them. Three letters carry feelings of finesse, elegance and beauty with obvious inspiration from the past, but with a contemporary approach, adapted to the modern woman. The "A" in the middle, dominant, with the gem at the top, communicates directly and effectively the company’s subject of activity.