Less is more
Logo Design, Visual Identity
The design consultancy Less is more/Lovers of the Beautiful yet Simple has as its name as well as the guiding tenet for its work, the two famous sayings of the great men Ludwig Mies van der Rohe and Thucydides. On these principles an architect and an interior designer lead us on a journey creating beautiful, functional spaces.
Following the philosophy of the project, basic shapes -the circle, triangle and square- are used in the design of the studio’s written communications. Less is more, name and slogan, becomes L/M and functions as a distinguishing marker and reminder.