Branding, Logo Design
JUST is a young, innovative company. Since being set up, it has brought to the market its very own new device to measure wet and dry produce with total accuracy, aimed at businesses centred on coffee sales. Future plans include devising and developing other innovative products which relate directly or indirectly to accurate measurement.
The logo’s monogram-symbol mirrors the company’s values and at the same time the attributes of the new device: accuracy, innovation and dependability. The company name consists of originally-designed typographic characters matching the designed shape of the symbol and, with a cup concealed in the shape’s inverse. The task was completed with the design of the company identity and it reached the final of the Greek Design and Illustration Awards, EBGE, in the logo category, out of 230 entries.