Hotel Olympia | 2009-2012
PHOTOGRAPHY Georgios Soumelidis
The Hotel Olympia is a historic hotel in the centre of Thessaloniki. It first opened its doors in 1932 as the “OLYMPIA” baths. Today, fully renovated, it has metamorphosed into a metropolitan boutique hotel continuing the tradition of quality hospitality.
To go with the hotel’s rejuvenated image, a branding system including its visual identity, communications and a wide range of designed objects was developed. All the design is strikingly minimalist in character, which suits the style and design of the hotel. The use of historical photographs was particularly prominent in the corporate identity, so as to show the hotel’s long journey over time.