Blé, Christmas Festive | 2011
Festive Concept & Design
In Thessaloniki, Blé makes real bread and cakes. It travels through Greece and Europe picking up traditional recipes along the way. At Christmas 2011 we suggested it make its wishes differently.
To welcome in the new year, greetings cards were created using poems by Greek poets, with messages/survival instructions for a changing world. The cards were added to each sale every day of the festive holiday.
A “celebration” box was added to the thriving packaging range, to gift-wrap each of the visitors’ handpicked purchases.